November 2019

Any Time is 3Ts Time Campaign

We at the TMW Center are honored to continue our partnership with the PNC Foundation and their PNC Grow Up Great initiative with Any Time is 3Ts Time, a multimedia campaign that fosters knowledge and builds actionable skills that enable parents to promote their children’s foundational brain development. At the core is the 3Ts – Tune In, Talk More, and Take Turns – a simple, yet powerful tool that helps parents make the most of everyday interactions with their young children.

Any Time is 3Ts Time will allow us to have an impact on thousands of families across PNC markets through a community-driven suite of online, print, and in-person resources for families. This content, available in both English and Spanish, will mark the next phase of TMW’s evidence-based interventions, shown to have meaningful outcomes for children ages 0-3. As with everything we do, science will be at the heart of this work, guiding a data-driven approach to optimize our efforts and deepen parents’ learning.

Perhaps most exciting for us is that the first community to adopt Any Time is 3Ts Time will be our hometown of Chicago. In collaboration with Metropolitan Family Services, an organization that supports local families, we’ll roll out campaign resources including Let’s Talk!, a group program that aims to provide parents a greater understanding and mastery of 3Ts strategies. Beginning in January, we’ll pilot Let’s Talk! at 3 Metropolitan Family sites, with the cities of St. Louis and Lexington following in early spring.

Learn more about the Any Time is 3Ts Time campaign and get a sneak peek at some of the resources here.