November 2020

Any Time is 3Ts Time in the Spotlight

This year, thanks to generous support from the PNC Foundation, and in collaboration with PNC Grow Up Great®, we launched Any Time is 3Ts Time, a multimedia campaign that aims to raise awareness of the 3Ts and support parents in fostering their children’s foundational brain development. PNC Grow Up Great is a comprehensive, bilingual program designed to help prepare children – particularly underserved children – for success in school and life (

The 3Ts are a simple yet powerful tool to translate critical brain research into easy-to-use strategies: Tune In, Talk More, Take Turns. The Any Time is 3Ts Time campaign includes a suite of free online, print, and in-person resources available in both English and Spanish, including, a digital tool that puts the knowledge of the 3Ts directly in parents and caregivers’ hands, and Let’s Talk!, a parent group program designed for deeper engagement.

Since launching the campaign with partner organizations in March, roughly 1,000 parents and caregivers have engaged with the 3Ts digital tool, more than 160 community organizations have signed up to access resources in the 3Ts Partner Portal, and we have piloted the Let’s Talk! group program in Chicago and St. Louis.

This fall, PNC is sharing the campaign with millions of additional families in PNC markets. We couldn’t be more excited to help families access practical resources and strategies to best support the critical brain development of their youngest learners. And we couldn’t be more grateful for PNC Grow Up Great’s support and partnership.