Innovate Create Programs Campaigns

Any Time is 3Ts Time

Based on the TMW Center’s research, Any Time is 3Ts Time is a nationwide multimedia campaign aimed at helping parents harness the power of their talk and interaction to build their children’s brains and shape their futures. At the core is the 3Ts—Tune In, Talk More, and Take Turns—a simple, yet powerful tool that equips parents to make the most of everyday interactions with their young children.

The result of a partnership between the TMW Center for Early Learning + Public Health and the PNC Foundation’s Grow Up Great initiative, Any Time is 3Ts Time offers a suite of 3Ts resources to families, caregivers, and the organizations that serve them. The campaign is comprised of four flagship components: an interactive website for parents; facilitator-led parent education; campaign collateral; support for community partners.

Any organization committed to supporting parents and young learners is welcome to participate, including child care centers, libraries, museums, health care organizations, and community and faith based organizations. Interested organizations can register at