Innovate Create Programs Campaigns

Building a Parent Nation

Parent Nation: Unlocking Every Child’s Potential, Fulfilling Society’s Promise, a forthcoming book from Dr. Dana Suskind, will arm individuals and organizations with the powerful science that reveals how society can and should help families meet the developmental needs of their children. It will provide a roadmap—informed by the science of foundational brain development—for the action required to create a society oriented around robust support for the first years of life.

Recognizing that this book is an incredible opportunity to spread knowledge, build excitement, and ignite action, the TMW Center will launch a multi-faceted Building a Parent Nation campaign designed to leverage that momentum.

The vision and strategy behind the Building a Parent Nation campaign are informed by neuroscience, political science, and the lived experiences of families in this country. The campaign includes strategic partnerships with organizations on the ground as well as a public impact messaging campaign that will tap into—and provide an outlet for—parents’ enduring desire to do right by their children, and their increasing frustration at a society that refuses to help.

Building a Parent Nation will formally launch in April 2022. Learn more and get involved at