Create Programs

The TMW Center develops and tests evidence-based interventions that share the goal of empowering parents and caregivers with knowledge and skills to develop their children’s intellectual and educational potential. At the core of each program is our teaching tool, the 3Ts: Tune In by being in the moment with your child; Talk More by using a variety of words; and Take Turns by engaging your child in conversation.

Developed for both English- and Spanish-speaking families, our evidence-based interventions translate emerging brain science into strategies parents and caregivers can use in everyday settings. Animation is used to convey the science and illustrate best practice. Parent-child interaction video is used to show what the strategies look like in real life. And a variety of behavioral nudges are used to support continued adult behavior change.

Our interventions are implemented across a city or community via a web-based platform, meeting families at multiple touchpoints. All of our programs are designed to be embedded within existing health and education systems; each is tailored to a specific setting and phase of life. And we continuously use data to hone, test, and refine our programs to ensure their efficacy and scalability.

Similarly, we create campaigns aimed at supporting parents and caregivers in their roles as primary architects of their children’s brains.