With PNC Foundation Grant, TMW Center will Provide More Personalized Support to Help Parents Build Children’s Healthy Brains

Today, the TMW Center and the PNC Foundation announced a new phase of our long-standing partnership. Since 2014, PNC, through its early childhood education initiative, PNC Grow Up Great®, has supported the TMW Center’s efforts to empower parents and caregivers in their important role as brain architects. Through individual interventions, group learning programs, free online resources and community partnerships, the TMW Center has provided more than 12,000 parents and caregivers with the science that proves they can build children’s brains through talk and interaction – along with simple strategies, known as “the 3Ts,” (Tune In, Talk More, Take Turns) to put that science into practice every day.

Beginning in 2025, thanks to a $2.5 million grant from the PNC Foundation the TMW Center will pilot a new approach to bringing the 3Ts and the transformative, brain-building power of nurturing interactions to even more families. Using a wearable technology that allows parents to measure and understand their child’s language environment, this new approach to education and community building will allow parents to receive personalized guidance and real-time insights they can act on immediately.

Continue reading this exciting announcement about our newest work here.