TMW Center Newsletter November 2020

November 01, 2020

Any Time is 3Ts Time in the Spotlight

This year, thanks to generous support from the PNC Foundation, and in collaboration with PNC Grow Up Great®, we launched Any Time is 3Ts Time, a multimedia campaign that aims to raise awareness of the 3Ts and support parents in fostering their children’s foundational brain development. PNC Grow Up Great is a comprehensive, bilingual program designed to help prepare children – particularly underserved children – for success in school and life (

The 3Ts are a simple yet powerful tool to translate critical brain research into easy-to-use strategies: Tune In, Talk More, Take Turns. The Any Time is 3Ts Time campaign includes a suite of free online, print, and in-person resources available in both English and Spanish, including, a digital tool that puts the knowledge of the 3Ts directly in parents and caregivers’ hands, and Let’s Talk!, a parent group program designed for deeper engagement.

Since launching the campaign with partner organizations in March, roughly 1,000 parents and caregivers have engaged with the 3Ts digital tool, more than 160 community organizations have signed up to access resources in the 3Ts Partner Portal, and we have piloted the Let’s Talk! group program in Chicago and St. Louis.

This fall, PNC is sharing the campaign with millions of additional families in PNC markets. We couldn’t be more excited to help families access practical resources and strategies to best support the critical brain development of their youngest learners. And we couldn’t be more grateful for PNC Grow Up Great’s support and partnership.

What Parents Know Matters

Earlier this year, TMW Center Co-Director Dana Suskind and Research Director Christy Leung published an exciting study with important implications for the early childhood field in The Journal of Pediatrics. The study, “What Parents Know Matters: Parental Knowledge at Birth Predicts Caregiving Behaviors at 9 Months” demonstrates that parents who have more knowledge of infant development are more likely to foster their babies’ social-emotional and cognitive growth. In a new video highlighting these findings, Dr. Suskind explains what makes them especially exciting: they point to a variable in early childhood development that we can address. By systematically sharing information about brain development with all parents and caregivers—from day one—we can make critical progress toward educational equity.

Please watch and share the video below.

Book Talk: A Good Time to be Born with Dr. Perri Klass

In conjunction with the Becker Friedman Institute and the Seminary Co-Op Bookstore, the TMW Center is hosting a special event to celebrate the publication of “A Good Time To Be Born: How Science and Public Health Gave Children a Future.” In this fascinating book, Dr. Perri Klass draws on history, medicine, and stories of individual determination, to document the fight against child mortality and reveal the ways it has transformed parenting, doctoring and modern living.

On November 17 at 6:00 p.m. CT, Dr. Klass will join TMW Center Co-Director Dr. Dana Suskind for an in-depth discussion of the astonishing human achievement at the heart of this book.

What can we learn from the scientists, public health advocates, and groundbreaking women doctors who brought new scientific ideas to families over the past century? How can we apply those lessons to the greatest public health crises facing us today? And if we don’t, are we at risk of forfeiting the incredible gains we’ve achieved?

Support the TMW Center

In this season of gratitude and giving, please consider a financial gift to the TMW Center. Support to the TMW Center will enable our research and operations, and help ensure more families and providers have access to resources they can use to support their children’s brain development and fulfill the promise of brighter futures.

If you would like to make a gift, please click below, select TMW Center from the drop-down menu and complete the form.

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