For Parents & Caregivers

The Power of Words

Research shows that how and how much a parent talks and interacts with their child has a big impact on the child’s success in school and life.

Children aren’t born smart, they’re made smart. They’re made smart by their parents and caregivers talking and interacting with them.

Talk and Interaction

Every word you say builds your child’s brain!

Think of your child’s brain like a piggy bank. Every word you say is a coin in the bank. The more you talk, the richer your child’s brain gets. The more you invest now, the richer your child will be later.

There is no limit to how many words you can add to your child’s bank, so look for opportunities to talk and interact throughout your day.

Early Brain Development

Children’s brains are like sponges, absorbing everything going on around them. Every little thing they soak in builds connections in their brain. One of the most important ways you can build your child’s brain connections is to talk.

When you say a word, it enters through your child’s ear. His brain hears it and fires a connection for that word.

The stronger your child’s brain connections grow, the easier time he’ll have thinking and talking, and the smarter he’ll become.

When a parent fills their child’s early years with rich talk and interaction, the child gets lots of practice understanding and using words and his vocabulary grows. As his vocabulary grows, so do his abilities to communicate, pay attention, control his behavior, and learn. This practice builds a strong, efficient brain.

Brain development is most rapid in the early years, but it’s never too late to talk and interact with your child.

It's awesome having the power of being the one that puts all this knowledge inside of my child. The most rewarding part of being involved with the TMW project is that I'm able to see all this growth. You know, I'm being the number one witness of her brain growing.